Lush Cosmetics

This print campaign for Lush Cosmetics' Guardian of the Forest Body Spray consists of a magazine spread, a street poster, and a billboard that all aim to convey the sense of being surrounded by the freshness of nature. My active participation in every stage of the ad production process, from designing the layout to carrying out the product photography, set this project apart. I created the sets myself, using moss, vines, and even a bridge to bring the forest-like atmosphere to life. Building these sets and taking product photos in this artificial forest was a creative and fulfilling endeavor that added authenticity to the finished images. The bright, modern design components highlight the product's organic and environmentally beneficial features, which further emphasize Lush's dedication to the environment. This project taught me to combine product photography with set design to create a unified and eye-catching campaign.