McKinney Half Marathon

During my graphic design internship at HCK2 Partners, I designed social media graphics for the McKinney Historic Half Marathon to support registration, promote race events, and strengthen the event's growing identity. The campaign included registration announcements, evergreen community content, sponsor spotlights, race-day promotions, and family-focused posts celebrating runners of all ages. Because the McKinney Historic Half is a newer event, I enjoyed helping create content that highlighted its welcoming, community-first atmosphere while maintaining a cohesive visual brand across every post. This project further strengthened my experience designing strategic social media campaigns that balance compelling visuals with marketing objectives and audience engagement.