Glossier 'YOU'

For this project, I designed a series of print advertisements for Glossier's Crème de You body cream, promoting a luxurious self-care routine. A magazine ad, a street poster, and a billboard were all part of the campaign, which aimed to convey the product's elegance and sense of richness. This project was special because I did the product photography and designed the layouts. I was able to maintain creative control over every aspect by using my own photos, which made the finished graphics feel genuine and consistent with the Glossier brand. I improved my photography abilities and discovered how to incorporate my photos into a unified advertising campaign as a result. The product's opulent qualities are emphasized by the use of delicate textures and rich crimson hues, which entice customers to "choose YOU" and indulge in self-love with Crème de You. I wanted this project to have a Valentine's Day theme, but focused on self-care and celebrating YOU.

I've also added some unrelated designs I made for Glossier.