Glossier 'Body Hero'

For this series, I explored how simple design choices like composition, texture, and negative space could elevate Glossier’s Body Hero collection. Across billboards, street posters, and social formats, I focused on minimal composition, strong typographic hierarchy, and product-focused visuals to highlight individual benefits while maintaining a cohesive visual system. The goal was to elevate everyday body care into something iconic, confident, and unmistakably Glossier.