BMW Dallas Marathon

As part of my graphic design internship at HCK2 Partners, I created social media graphics for the BMW Dallas Marathon to support a month-long content strategy leading up to race season. The campaign included registration promotions, event announcements, run club spotlights, fundraising initiatives, and carousel posts designed to engage runners while maintaining a cohesive visual identity across multiple platforms. Working on this client strengthened my ability to balance creativity with strategic marketing, designing content that aligned with an editorial calendar while encouraging community engagement and event participation. It was a valuable opportunity to create work for one of Dallas' most recognizable annual events and further develop my skills in designing for large-scale, real-world campaigns.