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YouTube Content Roadmap
Role
Strategy, Copywriting, Series Development, Thumbnail Design
The Challenge
Position entrepreneur Max Hertan as a credible, relatable voice in entrepreneurship while building a YouTube content strategy designed for long-term loyalty, retention, and scale.
The Idea
I developed a YouTube content roadmap built around cinematic storytelling, high-retention formats, and repeatable series in order to translate brand values into compelling narratives that audiences want to return to.
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