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UGC Scriptwriting Challenge — TikTok & Paid Social Content
Role
Copywriting, Scriptwriting, Concept Development
SCRIPT 01 — SENTIMENTAL GIFT STORY
TikTok · UGC · 45 seconds
HOOK
“I made this for my granddaughter so she’ll always remember me… even long after I’m gone.”
KEY BEATS
• Grandmother POV establishes emotional stakes
• Personalized bedtime ritual builds intimacy
• Child reacts to hearing her name in the story
MOMENT
“The first time she heard her name in the story, she looked at me like it was pure magic.”
REFRAME
“It’s more than a book… it’s something she’ll keep long after she grows out of bedtime stories.”
SCRIPT 02 — WELLNESS TESTIMONIAL
TikTok · Paid Social · 30–60 seconds
HOOK
“If you battle low energy, bloating, or crappy sleep — you’re gonna want to see this.”
KEY BEATS
• First-person experience establishes credibility
• Honest framing avoids exaggerated claims
• Daily routine integrates product naturally
PROOF
“I’m not saying it cured anything, but my bloating is way better and I’m not crashing at 2pm anymore.”
BENEFIT
“Just one teaspoon after meals helps with digestion, sleep, and energy… and honestly, I felt the difference.”