Titleist Tour Soft

To see full project, visit the 'Client Work' page of my site and use the password: clientwork257

For my senior year capstone project, I collaborated with a talented five-person team to develop a fully integrated advertising campaign for Titleist. Our efforts spanned in-depth research, creative concepts, media planning, and a comprehensive presentation deck. After competing against multiple groups, our campaign was honored as the winning entry by Titleist executives, praised for its creativity, research, innovation, and strong alignment with the brand. They also appreciated the risks we took when it came to reviving a humorous and lighthearted voice for the brand. This not only showcased our creative skills but also solidified our commitment to excellence in strategic advertising.