988 Mental Health Lifeline

This 988 Mental Health Lifeline campaign uses powerful, understated visuals and direct copy to remind people that help is always within reach. By placing moments of vulnerability in familiar, everyday settings, the work emphasizes that mental health struggles don’t disappear when life looks “normal.”

Designed for billboards, transit, print, and social, the campaign aims to meet people where they are and reinforce the message that no one is alone.